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Have a great idea for a new internet startup? Think you can revolutionize an industry if you made the perfect SaaS product? To effectively execute your SaaS product launch plan

Spending money on marketing isn’t really optional when trying to grow your business. However, there’s debate about where that money should go. If you’re stumped on how to best allocate

Today, I’m going to focus on the topic of custom WordPress theme development.When building a new theme I will typically start on a development space located on one of our web servers. This

At Web Ascender, we strive to build websites that everyone can use and enjoy equally. Building an accessible website means all users, including those with hearing, vision, mobility, or dexterity limitations, can

Surveying over 6,200 marketers in their State of Inbound survey 2018, Hubspot reported that proving the ROI of marketing activities is second on the list of top marketing challenges, with only traffic

Accurately calculating ROI on your marketing spend will not only show the value of your work, but it will also help you improve leads and sales year over year. Calculating marketing ROI

52% of marketers say they provide salespeople with their best quality leads, while salespeople rank marketing-sourced leads last. (Hubspot, 2017). So how can your brand adjust its marketing tactics to bring in

Creating a digital marketing blueprint for the year can seem like a daunting task. However, a year-long plan will help you to keep each campaign in line, and assess performance throughout the