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Creating a digital marketing blueprint for the year can seem like a daunting task. However, a year-long plan will help you to keep each campaign in line, and assess performance throughout the

Digital marketing is rooted in technology, so the methods and strategies are always changing. If you’re starting to consider digital marketing as a job, or for your business, these marketing eBooks are

Approximately 94% of B2B buyers conduct research online before buying, according to Accenture market research. However, 96% of customers who visit your site aren’t yet ready to buy. Inbound marketing addresses this

Inbound marketing connects interested customers to the content—and, ultimately, the products or services—they need. At the crux of this strategy is your company’s website. For inbound marketing to succeed, your company, marketing

Potential leads want to interact with website content that gives them value, and at times putting something in writing just doesn’t cut it. Some of the most valuable features that you can

Although social media has been around for a long time, it’s evolved. There are new social media sites popping up each year that serve different purposes, especially for SaaS products. Using social

Your brand’s social media strategy shouldn’t be a guessing game. Through trial and error you can discover what your target audience actually finds interesting, and make changes to your social media strategy

As many as 50% of leads aren’t ready to buy when they first inquire about your business, product or service. This makes lead nurturing and understanding sales funnel stages essential